MASTERMIND LEAD DESIGNER
KAVITHA . J
It is said, ‘When you attach passion to your dream, you step onto the road of success.’ Kavitha.J is the head designer and founder of Hastavarna Studio – handmade line, using the delicate craftsmanship of Indian artisans; she reinterprets the art of designing in order to keep the time-honored Indian textile tradition and art alive. She takes her inspiration from traditional textiles and incorporates them into her own creative modern designs creating high-end quality clothing. Being a fine artist and a fashion designer she realized that the world today fails to understand the importance of traditional textiles and art, which left her in agitation. Her agitation gave birth to the Hastavarna Studio, a passionate dream to spread Indian traditional textile and art with modernization. She with her modern designs adheres that the women today are fast in adopting western culture but often fail to acknowledge the value of our tradition, thus the brand emerges as traditional guardian with westernization.
She is a strong independent designer who not only wishes to keep the Indian tradition and art alive but also takes up the responsibility to raise the economy and social status of the craftsmen who help her construct and sell what was once a dream.
Today she is the one woman army but aims to expand expecting dedicated services from young designers with the same vision, innovative ideas, and immense creativity.
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